Telecommunications law experts said that after a breach of contract last month at Optus, many customers have been struggling to leave their current provider. Experts urged the company to ensure that it does not break consumer protections.
In response, TPG has hired lawyers to review the Optus’ customer retention tactics. They are looking into whether the company is following the rules when it comes to handling the issue of data breaches.
According to TPG, the company’s obligation under the regulations is to ensure that its customers are not affected by fraud or identity issues when they switch.
To ensure that its customers are protected, the company must follow the industry’s mobile number portability code, which clearly states that consumers have the right to transfer their number to another carrier. It should also not break the terms of their agreement and mislead others about their termination rights.
According to TPG, the company should also not cut corners when it comes to addressing the concerns of its customers. He noted that the company has to be careful about how it deals with the issue of lost government documents such as drivers licenses and passports.
Despite the company’s efforts to help its customers affected by the data breach, it has not added additional measures to its customer retention efforts. According to Optus, the company has implemented industry-standard two-factor authentication measures to prevent fraudulent transfers.
Morgan Stanley analysts noted that the company’s customer retention rate could reach 30 percent following the data breach. They compared this figure to Vodafone’s experience after its past issues.
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